List of Articles راهبرد

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  1 - Examining the effect of knowledge integration capability on technological innovation and strategic performance:a case of pharmaceutical firms in Iran
  nima mokhtarzadeh mahmood zamani Mohammad gashtasbi
  This study addresses two objectives. First, it examines the effect of knowledge integration capability (KIC) on technological innovation capabilities (TIC), namely process innovation and product innovation, and firm’s strategic performance (SP). Second to investigate th More

  This study addresses two objectives. First, it examines the effect of knowledge integration capability (KIC) on technological innovation capabilities (TIC), namely process innovation and product innovation, and firm’s strategic performance (SP). Second to investigate the mediating role of product innovation capability in process innovation capability- SP relationship. In terms of objective, the current research is applied. This study was conducted using descriptive – correlation methodology. Simple random sampling (SRS) method was employed to the selection of the samples. The study population consisted of all active pharmaceutical firms in Islamic Republic of Iran. The sample size was 86 pharmaceutical firms. Correlation analysis and Structural Equation Modeling (SEM) technique were employed to test of the research model and hypotheses. Data analysis showed that knowledge integration capability has a direct and significant effect on technological innovation capabilities and firm’s strategic performance. Finding also revealed that product innovation capability significantly affects the relationship between process innovation capability and firm’s strategic performance. Manuscript profile
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  2 - Identifying Strategies of Tourism Entrepreneurdhip Development in Chabahar and Qeshm Free Zones
  maryam rashki farid shahmoradi aminreza kamalian
  Tourism has great impact on the country's economic, cultural and political dimensions. The purpose of this study is to identify effective strategies for developing tourism entrepreneurship in Chabahar and Qeshm free regions. The statistical population consists of free-f More

  Tourism has great impact on the country's economic, cultural and political dimensions. The purpose of this study is to identify effective strategies for developing tourism entrepreneurship in Chabahar and Qeshm free regions. The statistical population consists of free-field managers, specialists and managers of travel and tourism companies and business owners in the Chabahar and Qeshm free regions. The research was a researcher- made method and a researcher-made questionnaire was used to collect the data. After assessing the validity (using the opinions of the supervisors and counselors and verifying factor analysis), reliability of the questionnaire was used through Cronbach's alpha reliability coefficient. Using SPSS21 software, Friedman test and independent T were calculated and analyzed. The results indicate that regulatory strategy, cognitive strategy and normative strategy are considered as three general strategies for the development of tourism entrepreneurship in free zones, which consist of 9 components and 36 indicators of tourism entrepreneurship development. Also, the results of the Friedman test show that the regulatory strategy has a more important priority than the other two strategies and is more important. Manuscript profile
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  3 - Marketing strategies of inventions for successful entry into market
  amirhossein tayyebi mohammadreza hamidizadeh
  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the importa More

  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the important issues in various societies. The purpose of this research is to identify and review the most important marketing strategies for inventions from the perspective of inventors. This research is an applied research, a descriptive survey, and a research mix method that first approaches the qualitative and then quantitative approach. In the qualitative stage, marketing strategies of inventions were identified using library studies and semi-structured interviews through targeted sampling with 8 experts in the field of commercialization and technology management. Then, at a small stage, a questionnaire was used in the research sample including the inventors of the regional festival of innovations and flourishing of the Roish Khorasan inventions. According to the Morgan table, according to the analysis method, 36 inventors were considered. Data analysis was done by t-test and TOPSIS method. The results show that 91% of inventors know too much importance of commercialization and marketing of their invention. In the case of the marketing mix, it was concluded that the importance of good features products with the highest scores were 46% and after that, the price of 28%, the promotion with 18% and finally advertising place was 8% by inventors. Finally, with notice to the 10 strategy outlined in the paper, inventors chose three of strategy marketing contain participation in international technology exhibitions, participation in national technology exhibitions and Internet marketing.   Manuscript profile
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  4 - Designing an Optimal Model for Deploying Interactive Intelligent Vocational Learning in Tehran University Based on Strategic Analysis
   
  The purpose of this descriptive-survey study is to design an optimal model for deploying interactive virtual interactive tutorials in Tehran University based on strategic analysis. To achieve this goal, a five-step research method after identifying beneficiary groups us More

  The purpose of this descriptive-survey study is to design an optimal model for deploying interactive virtual interactive tutorials in Tehran University based on strategic analysis. To achieve this goal, a five-step research method after identifying beneficiary groups using the dimensions and components The virtual intelligent interactive training in Tehran University was identified from the viewpoint of the stakeholders, and after analyzing their views, a selection of experts from virtual education experts and policy makers of higher education was monitored and confirmed, according to which the optimal model was designed and group of experts was validated. The results of this research show that the possibility of deploying interactive virtual interactive tutorials in Tehran University in terms of high technology infrastructure in terms of human resources infrastructure is moderate and in terms of cultural and social infrastructure is lower than average is. Based on these results, optimal deployment model was designed based on five dimensions and 32 components. Manuscript profile
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  5 - ICT services and infrastructure development strategies in iran with an economic approach
  hassan mohammad ghaffari
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  6 - Designing a competitiveness model using strategic cognitive complexity; Investigating the mediating effect of market intelligence
  gholamreza Amini Khiyabani davood feiz
  Competitiveness is a complex and multidimensional concept, making it possible to get high-quality feedback from the environment. This research was designed in order to improve the competitiveness capability; because competitiveness plays a basic role in an organization’ More

  Competitiveness is a complex and multidimensional concept, making it possible to get high-quality feedback from the environment. This research was designed in order to improve the competitiveness capability; because competitiveness plays a basic role in an organization’s productivity. To this end, we employed the cognitive complexity as a strategic concept using its key components including market sensation and customer psychology. Moreover, we examined three dimensions of market intelligence to develop the model. Data was collected through in library studies and interview with master students of Tehran University, school for performing arts and music. Collected data was analyzed by the system dynamics method with the aim of variables’ future behavior estimation. In doing so, 2 scenarios were simulated using Vensim PLE software. In the first scenario, market sensation led to strategic innovation through requisite infrastructure to create and disseminate intelligence. In the second scenario, customer psychology was identified as an effective factor in market accountability and competency creation. Findings showed that little improvement in customer psychology causes more customer perceptual competency. To understand and interpret the complex environment, designing an integrated and intelligence information systems is recommended. This is required to achieve both strategic innovation and organization competency simultaneously in order to increase the capacity of competitiveness. Manuscript profile
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  7 - Entrepreneurial marketing: A New Theory of Effective University-Industry Cooperation
  Seyed Maseood  Ghoreishi mahdi majidpour Babak Negahdari Morteza Mousakhani
  20.1001.1.27170454.1400.10.19.2.3
  Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, More

  Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, research and entrepreneurship are presented and prioritized. Accordingly, using an integrated approach (quantitative-qualitative) and using a 30-item questionnaire, 57 academic and industrial experts were interviewed. Based on the studies, ten strategies, which include: forming a network of industry and university experts to improve relations and partnerships, cooperation agreements in the implementation of projects to establish research and knowledge-based centers with the private sector and industry, holding meetings and maintaining Continuous communication with representatives of industry and the private sector, university cooperation agreements with the private sector to finance and invest in the establishment of research centers and scientific hubs, the establishment of a marketing unit in the university to promote marketing and thus increase university revenue, cooperation in Formation of multilateral contracts for financing and implementation of projects for the establishment of research and knowledge-based centers, optimal use of campus university space to be presented to active companies in the private sector, modification of the university website with new management and marketing approaches, creation Cooperation agreements with companies active in the field of digital marketing and marketing and the creation of crowdfunding and public financing methods were proposed to improve the relationship between academia and industry Manuscript profile
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  8 - Developing a strategic model for attracting and creating value for higher education management graduates in the governance system of higher education in Iran
  mohsen khosravi Mohammad hasani Reza eidy
  The purpose of this research is to present a strategic model based on which it is possible to explain the attraction and value creation of higher education management graduates in the governance system of higher education in Iran. The current research was qualitative in More

  The purpose of this research is to present a strategic model based on which it is possible to explain the attraction and value creation of higher education management graduates in the governance system of higher education in Iran. The current research was qualitative in terms of research method. Foundation's data theory has been used to build the absorption and valuation model. In this section, 18 experts who are familiar with the topic of attracting and valuing higher education management graduates have been used. Data has been collected by semi-structured interview method. In order to analyze the data, a three-stage process of open, selective and central coding was used with the help of MAXQDA2020 software, and the findings of this process show the paradigm model of attracting and valuing students including 27 main categories and 95 variables including attracting and valuing students as the core. or the main category of the model; 5 causal conditions; 3 background conditions; 3 interfering conditions; 3 strategic conditions and finally 4 consequences were placed. In this regard, considering the key role of higher education graduates in the sustainable development of knowledge and skills, it is required that higher education management graduates have a constructive interaction in the formulation and implementation of macro policies, and through a clear response to their request, their motivation to the increase responsibility for work in educational and executive organizations Manuscript profile