Competitiveness is a complex and multidimensional concept, making it possible to get high-quality feedback from the environment. This research was designed in order to improve the competitiveness capability; because competitiveness plays a basic role in an organization’ More
Competitiveness is a complex and multidimensional concept, making it possible to get high-quality feedback from the environment. This research was designed in order to improve the competitiveness capability; because competitiveness plays a basic role in an organization’s productivity. To this end, we employed the cognitive complexity as a strategic concept using its key components including market sensation and customer psychology. Moreover, we examined three dimensions of market intelligence to develop the model. Data was collected through in library studies and interview with master students of Tehran University, school for performing arts and music. Collected data was analyzed by the system dynamics method with the aim of variables’ future behavior estimation. In doing so, 2 scenarios were simulated using Vensim PLE software. In the first scenario, market sensation led to strategic innovation through requisite infrastructure to create and disseminate intelligence. In the second scenario, customer psychology was identified as an effective factor in market accountability and competency creation. Findings showed that little improvement in customer psychology causes more customer perceptual competency. To understand and interpret the complex environment, designing an integrated and intelligence information systems is recommended. This is required to achieve both strategic innovation and organization competency simultaneously in order to increase the capacity of competitiveness.
Manuscript profile
Despite the significant growth of international congenital companies, especially in the field of information and communication technology in the world, in Iran, but the number of congenital companies
International ICT is scarce. The aim of this study was to identify th More
Despite the significant growth of international congenital companies, especially in the field of information and communication technology in the world, in Iran, but the number of congenital companies
International ICT is scarce. The aim of this study was to identify the distinctive features of the internal agent of the company in congenital companies
The ratio between algorithms compared to other IT technologies is their success in global markets. The "case study" strategy for this qualitative applied research and the analysis method were a combination of "explanation" and "case study integration". The audience for the semi-sample in-depth interviews with members and experts of the company was sixty-eight.Ten companies were selected by stratified random sampling method and studied over twenty-six months. Atlas ti analytical software is used to encode the data and Xmind software is used to draw the model. The research findings indicate that "communication", "international presence", "values", "marketing", "strategy", "human capital" and "production method" are the distinguishing features of companies to succeed in Fast entry into international markets.
Manuscript profile
