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        1 - Driving and restraining forces technological collaboration between large and small technology based firms
        shaban elahi Arman khaledi mahdi majidpour reza asadifard
        With regard to the competitive environment of the business over the past few decades, companies have been innovative to maintain their vitality and position in the business environment. However, since the innovation does not occur in isolation, companies are collaborati More
        With regard to the competitive environment of the business over the past few decades, companies have been innovative to maintain their vitality and position in the business environment. However, since the innovation does not occur in isolation, companies are collaborating with each other to create innovation and technology. Meanwhile, the intensity of technological collaboration between large and small technology based firms is greater in term of their different characteristics, as well as their access to complementary resources. The technological collaboration between companies is a complex and challenging subject, which different factors influencing its formation and success. Therefore, identifying the factors (Driving and restraining forces) affecting technological collaboration and pay attention to them in the process of interaction between large and small technology based firms can help to succeed. for this purpose, using a systematic literature review and searching the "web of Knowledge" database, 1488 articles about technological collaboration were extracted which after evaluating them,57 of them were identified as valid and related articles. In the following, using meta-synthesis methods to analyze and coding the selected articles. The results of coding and their composition suggest that, in total, the factors (Driving and restraining forces) affecting the technological collaboration between large and small technology based firms can be categorized as six dimensions: strategic, organizational features, legal and institutional infrastructures, technology and industry, relational.  It is worth noting that in the article, in addition to the fact that all the factors influencing technological collaboration are identified comprehensively, the type and condition of the influence of factors (Driving forces and Restraining forces) are also discussed Manuscript profile
      • Open Access Article

        2 - Entrepreneurial marketing: A New Theory of Effective University-Industry Cooperation
        mahdi majidpour Seyed Maseood  Ghoreishi Babak Negahdari Morteza Mousakhani
        Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, More
        Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, research and entrepreneurship are presented and prioritized. Accordingly, using an integrated approach (quantitative-qualitative) and using a 30-item questionnaire, 57 academic and industrial experts were interviewed. Based on the studies, ten strategies, which include: forming a network of industry and university experts to improve relations and partnerships, cooperation agreements in the implementation of projects to establish research and knowledge-based centers with the private sector and industry, holding meetings and maintaining Continuous communication with representatives of industry and the private sector, university cooperation agreements with the private sector to finance and invest in the establishment of research centers and scientific hubs, the establishment of a marketing unit in the university to promote marketing and thus increase university revenue, cooperation in Formation of multilateral contracts for financing and implementation of projects for the establishment of research and knowledge-based centers, optimal use of campus university space to be presented to active companies in the private sector, modification of the university website with new management and marketing approaches, creation Cooperation agreements with companies active in the field of digital marketing and marketing and the creation of crowdfunding and public financing methods were proposed to improve the relationship between academia and industry Manuscript profile