List of Articles فرهنگ

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  1 - relationship between Organizational Culture, Strategic Human Resource Management (SHRM) and Organizational Citizenship Behavior (OCB) in communicational organizations
  mahdi sharifi hamzeh rayej mehrdad estiri
  This article reviews the relationship between organizational culture Strategic Human Resource Management (SHRM) and Organizational Citizenship Behavior (OCB). Although, Organizational culture and SHRM are important factors influencing organizational citizenship behavior More

  This article reviews the relationship between organizational culture Strategic Human Resource Management (SHRM) and Organizational Citizenship Behavior (OCB). Although, Organizational culture and SHRM are important factors influencing organizational citizenship behaviors but little research has been done about how these two factors influencing the organizational citizenship behavior. The main purpose of this study was tracing the relationship between these three important variables clearly according to test two proposed conceptual models. Our research methodology was Survey- Correlation Method, Structural Equation Modeling (SEM) Specifically. Study results showed that, the approach of cultural determinism and adaptation strategic human resource management has been accepted. Therefore, in relationship between three variables of our research, SHRM have a mediator role. Finally based on research purpose conceptual model and practical & future research suggestions have been presented. Manuscript profile
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  2 - Testing the structural model of organizational culture, knowledge management process and organizational performance with mediating role of organizational innovation
  سیاوش طالع پسند ahmad mohammadi
  In this study we examined the role of organizational culture and knowledge management process in organizational performance, stressing organizational innovation as a mediating variable. Therefore, this study tries to improve organizational innovation and organizational More

  In this study we examined the role of organizational culture and knowledge management process in organizational performance, stressing organizational innovation as a mediating variable. Therefore, this study tries to improve organizational innovation and organizational performance in universities, considering organizational culture and knowledge management process. A descriptive - correlational research method was used. The population of the study included faculty and nonacademic stuff of Sabzevar universities. Using a stratified random sampling method 252 people were selected for the purpose of the study. Research finding showed that the process of knowledge management and organizational culture have a positive and significant impact on organizational innovation and organizational innovation has a direct and positive impact organizational performance. Besides organizational innovation can have a mediating role between organizational culture and organizational performance. Organizational and also between knowledge management process and organizational performance. Furthermore, this study revealed the importance of knowledge management process and organizational culture in organizational innovation and also the importance of these three variables in improving organizational performance. Manuscript profile
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  3 - Study the role of emotional intelligence and cultural intelligence in the fields of organizational transformation tends
  mohsen tabatabaeimozabadi
  The aim of this study was to evaluate the role of emotional intelligence and cultural intelligence in organizational transformation tends of Tehran municipality managers. The research is across Correlation/ Descriptive which survey tend to organizational transformation, More

  The aim of this study was to evaluate the role of emotional intelligence and cultural intelligence in organizational transformation tends of Tehran municipality managers. The research is across Correlation/ Descriptive which survey tend to organizational transformation, based on two variables: emotional intelligence and cultural intelligence. The target population is 144 Tehran municipality managers in 1393 in which 105 people were selected by simple random sampling. For data gathering was used Goleman emotional intelligence test with 33 questions, Ang et, al cultural intelligence questionnaire with 20 items and Multifactor transformational leadership questionnaire for Bass and Avolio with 20 questions. EI reliability Cronbach's alpha coefficient scale 0.88, cultural intelligence 0.86 and multifactor leadership questionnaire was confirmed 0.78. Describe and analyze data using Pearson correlation and stepwise regression analysis was conducted. The results showed that between the dimensions of emotional intelligence (self-awareness, self-regulation, motivation, empathy and social skills) and organizational transformation, there is a significant and positive correlation and between the dimensions of emotional intelligence, self-regulation and self-motivation can forecasting trends to their organizational transformation. Also the results showed that between cultural intelligence and its dimensions (Metacognitive, cognitive, motivational and behavioral) and organizational transformation there is a significant positive correlation and between the dimensions of cultural intelligence, cognitive and behavioral cultural intelligence can anticipate trends to organizational transformation.  Manuscript profile
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  4 - Value chain in the new industry of Wedding
  hamid masoudi
  The purpose of the research is to examine the value chain in the marriage industry. First, was investigated the status of marriage services and companies in Mashhad. Then was interviewed with 33 managers of the marriage business. Then the value chain model is extracted. More

  The purpose of the research is to examine the value chain in the marriage industry. First, was investigated the status of marriage services and companies in Mashhad. Then was interviewed with 33 managers of the marriage business. Then the value chain model is extracted. Research findings show that the value chain model in the marriage industry is not complete. This model is defective in some parts. This is a new industry with developmental capabilities. The business plans of this industry are weak. The government does not support this industry. There are no organized businesses in its. The organizational structure of its service centers is weak. There is also an unhealthy competition in this industry. It is also worth creating because of it's related with culture and society, artistic and specialized. Due to the relationship of firms with each other, is provided multipurpose companies. This research is due to the importance of the value chain in this industry. At the end, suggestions are presented, such as human resource enhancement, outsourcing, government support, and business plan development. Manuscript profile
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  5 - The impact of business intelligence on organization’s effectiveness (case study: E-Farda company)
  fatemeh amini
  Business intelligence (BI) systems provide the ability to analyze business information in order to support and improve management decision making across a broad range of business activities. The purpose of this study was to identify the influence of organizational strat More

  Business intelligence (BI) systems provide the ability to analyze business information in order to support and improve management decision making across a broad range of business activities. The purpose of this study was to identify the influence of organizational strategy, structure, process, culture, information content quality and information access quality on organizational effectiveness and the possible mediating role of business intelligence (BI) systems among them. For sampling, simple random - sampling method is used. Sample data for this study were collected from E-Farad organization in Tehran and analyzed using the partial least squares method, a statistical analysis technique based on the structural equation modeling. Stability of the questionnaires used in the present study was calculated higher than 0.7 in term of Cronbachalpha, confirming the reliability. The results revealed that organizational factors, such as organizational strategy, structure, culture, and information content quality positively affect both BI systems’ effectiveness and organizational effectiveness. Also, the results showed that there is not a positive and significant effect between variables of process and information access quality on the effectiveness of the organization. Manuscript profile
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  6 - Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’s Oil Industry)
  Saeed  Aibaghi Esfahani Elaheh  Ebrahimi reza sheikh
  As the business world becomes increasingly complex and more astonishingly competitive; managers are turning to innovation culture as one of the few durable sources of learning and internalizing the brand. In this research; we investigated the Internal Branding Effect on More

  As the business world becomes increasingly complex and more astonishingly competitive; managers are turning to innovation culture as one of the few durable sources of learning and internalizing the brand. In this research; we investigated the Internal Branding Effect on organizational learning with the moderating role of innovative culture as a main hypothesis. To achieve the objective of this study, research was conducted to collect the required information by using standard questionnaires. The current research method is descriptive-correlative and practical, based on the objective. The sample size is (n = 168) employee at the Oil Research Institute and The hypothesis were analyzed through the technique of Structural Equation Modeling with Smart PLS 3 software. By the Cronbach's alpha the stability of the data collected in this study Obtained 0.854. Therefore, the reliability instrument has been decent the results of the data analysis show that internal branding has a positive and significant role in organizational learning. Research findings also confirm the role of moderating innovative culture. Manuscript profile
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  7 - Provide a model for successful entry into the food products market of the region (Case study of Iraq)
  Mohammad talari mohammad reza fallah parisa esmaeili
  20.1001.1.27170454.1400.10.19.9.0
  According to the policies of the resistance economy, paying attention to the markets of the countries of the region is one of the most important tools to increase economic resilience. Meanwhile, the food industry, as one of the most important large manufacturing-economi More

  According to the policies of the resistance economy, paying attention to the markets of the countries of the region is one of the most important tools to increase economic resilience. Meanwhile, the food industry, as one of the most important large manufacturing-economic industries in the country, should have a special look at the cause, why and how to decide to buy foreign customers. The aim of this study is to provide a model for successful entry into the Iraqi food market. The approach of the present study is quantitative and applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this study consists of buyers of Iraqi stores and supermarkets. Sampling is available in this study and has been done among customers of stores and supermarkets located in Iraq and in the cities of Najaf and Karbala, Baghdad, Basra, Nasiriyah, Hillah and Kohl, according to the Cochran's formula, 384 Iraqi buyers have been selected. The data collection tool is a researcher-made questionnaire that is validated by experts and its reliability through Cronbach's alpha coefficient of 863 /. Confirmed. Structural equation modeling has been used to analyze the data. The results show that "market overlap", which includes "marketing, facilitation and psychological factors" alone, cannot affect the intention to buy Iraqi customers alone and must be "internalized culture" which acts as a mediating variable. And "religious factors and values and preferences" have been used to influence the purchase of Iraqi consumers. Manuscript profile