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        1 - Provide a model for successful entry into the food products market of the region (Case study of Iraq)
        Mohammad talari mohammad reza fallah parisa esmaeili
        According to the policies of the resistance economy, paying attention to the markets of the countries of the region is one of the most important tools to increase economic resilience. Meanwhile, the food industry, as one of the most important large manufacturing-economi More
        According to the policies of the resistance economy, paying attention to the markets of the countries of the region is one of the most important tools to increase economic resilience. Meanwhile, the food industry, as one of the most important large manufacturing-economic industries in the country, should have a special look at the cause, why and how to decide to buy foreign customers. The aim of this study is to provide a model for successful entry into the Iraqi food market. The approach of the present study is quantitative and applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this study consists of buyers of Iraqi stores and supermarkets. Sampling is available in this study and has been done among customers of stores and supermarkets located in Iraq and in the cities of Najaf and Karbala, Baghdad, Basra, Nasiriyah, Hillah and Kohl, according to the Cochran's formula, 384 Iraqi buyers have been selected. The data collection tool is a researcher-made questionnaire that is validated by experts and its reliability through Cronbach's alpha coefficient of 863 /. Confirmed. Structural equation modeling has been used to analyze the data. The results show that "market overlap", which includes "marketing, facilitation and psychological factors" alone, cannot affect the intention to buy Iraqi customers alone and must be "internalized culture" which acts as a mediating variable. And "religious factors and values and preferences" have been used to influence the purchase of Iraqi consumers. Manuscript profile
      • Open Access Article

        2 - Analysis of Factors Affecting the coopetition of Start-ups in the Entrepreneurial Ecosystem Using a Meta syntheses Approac
        Mohammad talari fatemeh keshavarzi
        Growth and survival is one of the most important challenges for start-ups in the current situation. On the one hand, the coopetition strategy in the last two decades in order to gain, maintain and improve the competitive position has been considered by many businesses. More
        Growth and survival is one of the most important challenges for start-ups in the current situation. On the one hand, the coopetition strategy in the last two decades in order to gain, maintain and improve the competitive position has been considered by many businesses. Start-up can gain a good coopetition position in many areas by using a competitive strategy. So far, research has not examined the factors that are involved in the implementation of a coopetition strategy in start-up. In this method, in order to explain the factors affecting the application of the coopetition strategy, first by systematic review of the literature and using the method of meta-synthetic qualitative research, all dimensions of the coopetition strategy were identified. Then the importance and priority of each of the proposed factors is determined using the Shannon quantitative entropy method. After analyzing the articles, the effective factors were classified into 6 categories, 16 dimensions and 68indicators. The results showed; The most important categories are "institutional factors", "strategic factors", "environmental factors","individual-managerial factors","participatory factors","communication factors" respectively. Among the dimensions, " Events " were in the first place, " Supporting institutions ," and " Good reputation of the company " and , "Having coopetitive mindset " were in the second ,third and Fourth places. This study provides a deep understanding of the existing literature on coopetition strategy in start-ups by organizing the factors affecting it and can be used in planning for their growth and survival in complex and dynamic market conditions to compete with other businesse Manuscript profile