Provide a model for successful entry into the food products market of the region (Case study of Iraq)
Subject Areas : General
Mohammad talari
1
,
mohammad reza fallah
2
*
,
parisa esmaeili
3
1 - Assistant Professor, Faculty of Humanities, Hazrat Masoumeh University, Qom, Iran
2 - Department of Management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran
3 - Graduate, Faculty of Management, Hazrat Masoumeh University, Qom, Iran
Keywords: Market synergy, internal culture building, Purchase Intention, the food industry, structural equations,
Abstract :
According to the policies of the resistance economy, paying attention to the markets of the countries of the region is one of the most important tools to increase economic resilience. Meanwhile, the food industry, as one of the most important large manufacturing-economic industries in the country, should have a special look at the cause, why and how to decide to buy foreign customers. The aim of this study is to provide a model for successful entry into the Iraqi food market. The approach of the present study is quantitative and applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this study consists of buyers of Iraqi stores and supermarkets. Sampling is available in this study and has been done among customers of stores and supermarkets located in Iraq and in the cities of Najaf and Karbala, Baghdad, Basra, Nasiriyah, Hillah and Kohl, according to the Cochran's formula, 384 Iraqi buyers have been selected. The data collection tool is a researcher-made questionnaire that is validated by experts and its reliability through Cronbach's alpha coefficient of 863 /. Confirmed. Structural equation modeling has been used to analyze the data. The results show that "market overlap", which includes "marketing, facilitation and psychological factors" alone, cannot affect the intention to buy Iraqi customers alone and must be "internalized culture" which acts as a mediating variable. And "religious factors and values and preferences" have been used to influence the purchase of Iraqi consumers.
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