Relationship of the Following Studying the Concepts- Creative Industries, Cultural Industries and Creative Reative Cultural Industries- and the Concept of Media: Toward a Theoretical Integrity
Nafiseh Ansari
1
(Ph.D. student, Department of Media Management and Business Communication, Faculty of Business Management, College of Management, University of Tehran, Tehran, Iran)
mahdi sharifi
2
(Associate Professor, Department of Media Management and Business Communication, Faculty of Business Management, College of Management, University of Tehran, Tehran, Iran)
Majid Mokhtarianpour
3
(Assistant Professor, Department of Public Policy Making and Administration, Faculty of Public Administration and Organizational Sciences, University of Tehran, Tehran, Iran)
Marjan Fayazi
4
(Associate Professor, Department of Leadership and Human Capital, Faculty of Public Administration and Organization Science, University of Tehran, Tehran, Iran)
Keywords: Creative Industries, Cultural Industries, Media, Culture Industry, Comparative Study,
Abstract :
The classification of media as either creative or cultural industries has long been a subject of contention. Some advocate for labeling them as creative, while others insist on their categorization as cultural. Additionally, there are those who opt for the term "creative and cultural industries," and others who advocate for "creative cultural industries." Often, these designations are made without a comprehensive understanding of the commonalities and distinctions between these concepts. Using a comparative method, this study aims to explore the principal approaches and models of creative and cultural industries - encompassing 19 models - to assess the suitability of each of these concepts - "creative industries," "cultural industries," "cultural creative industries," and "creative cultural industries" - in elucidating the concept of "media." These approaches are synthesized through an examination of reliable scientific sources such as articles, books, and international reports. The findings indicate that cultural industries invariably entail creativity, whereas the converse is not always true; that is, creative industries may occasionally exhibit considerable cultural elements, while at other times they may lack such attributes. Therefore, it is inaccurate to universally apply the label of cultural industries to all creative industries and to equate cultural industries with creative ones. However, media, being an integral component of cultural industries, can be aptly referred to as "creative industries" and "cultural and creative industries," with these terms being interchangeable in the context of media.
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