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List of Articles مشتری Open Access Article Abstract Page Full-Text 1 - The Effect of buyer–seller social capital on innovation performance by using customer knowledge development and commitment to innovation abbasali rastegar Mahdi Dehghani Soltani hossein farsizadeh Open Access Article Abstract Page Full-Text 2 - The Effect of Strategic Innovation on Customer’s Willingness to Buying: The Moderator role of Innovation Capabilities esfandyar mohamadi vahid sharafi Saeid Vaisi Open Access Article Abstract Page Full-Text 3 - Enhancing Innovative and Sale Performance through Customer Knowledge Management Nasser Asgari Open Access Article Abstract Page Full-Text 4 - Investigating the Mediating Role of Commitment and Satisfaction in Relationship between Service Quality and Customers' Retention in Banking Industry (Case Study: Post Bank Iran - Langarud Branches) haniyeh alijani Open Access Article Abstract Page Full-Text 5 - چارچوبی برای شناسایی و رتبهبندی شاخصهای ارزیابی کیفیت خدمات الکترونیک (مورد کاوی: وبسایت گلستان دانشگاه پیامنور) Hossein Babaee Open Access Article Abstract Page Full-Text 6 - Assessment of self-serving technologies according to customer’s continuous usage of self-serving banking services behnam golshahi Open Access Article Abstract Page Full-Text 7 - Model of customer loyalty in e-commerce recommender systems Leila Ebrahimi Open Access Article Abstract Page Full-Text 8 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company) maryam mahmoodi Open Access Article Abstract Page Full-Text 9 - Identification of Effective Factors on Customer Loyalty using USSD Codes by Structural Equation Modeling Approach fatemeh shahbazi Open Access Article Abstract Page Full-Text 10 - Determine the level of customer satisfaction in e-commerce by using gamification (Case Study: Customers of the Bamilo company site) Semiramis Torabi Open Access Article Abstract Page Full-Text 11 - Designing a competitiveness model using strategic cognitive complexity; Investigating the mediating effect of market intelligence gholamreza Amini Khiyabani davood feiz Open Access Article Abstract Page Full-Text 12 - Presenting a Green Supply Chain Model for Dairy Products with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approaches and Network Analysis Process ali yousefi mahdi homayonfar abdolaziz pagheh amir akhavanfar Open Access Article Abstract Page Full-Text 13 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices) Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi 20.1001.1.27170454.1401.11.22.1.5 Open Access Article Abstract Page Full-Text 14 - The effect of prototyping on the success of new product success with moderator role of customer involvement and Speed of information dissemination (case study: companies located in Khorasan Razavi Science and Technology Park) Morteza Rojuee Morteza Ghayour Ehsan Sobhani Open Access Article Abstract Page Full-Text 15 - The effect of customer ¬orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior mahdi Almodarresi Hooshmand Bagheri Gara Bolagh mohammadreza gholami fateme mohammadi Open Access Article Abstract Page Full-Text 16 - A dairy Products Green Supply Chain model with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approach and Analytical Network Process Ali Yousef Mahdi Homayounfar abdolaziz pagheh amir akhavanfar Open Access Article Abstract Page Full-Text 17 - presenting a Model of customer engagement Co-Creation :A dual perspective Co-Creation value for the customer and the company mitra mobini Samad Aali Alireza Bafandeh Zendeh houshang taghizadeh 20.1001.1.27170454.1401.11.21.3.5 Open Access Article Abstract Page Full-Text 18 - Compilation of Customer Purchase Behavior Management Model in Insurance Industry Mohammad Mahmoudi Maymand Taibeh Ramezani Mohammad Mehdi Parhizgar Hadi Movludian