The Effect of buyer–seller social capital on innovation performance by using customer knowledge development and commitment to innovation
Subject Areas :
abbasali
rastegar
1
(semnan university)
Mahdi
Dehghani Soltani
2
hossein
farsizadeh
3
Keywords: buyer–seller social capital, knowledge development, commitment to innovation, innovation performance,
Abstract :
The aim of this research is study and investigating The Effect of buyer–seller social capital on innovation performance through the mediating role of customer knowledge development and commitment to innovation. Statistical population included the marketing managers and research and development manager from the outstanding mineral-industrial export companies in global production networks that the number is 304 and the sample size was 262. In terms of purpose the present study is functional and the data collection method is descriptive. The Model has been investigated by structural equation modeling. The study's test results indicate that innovation performance is positively influenced by shared norms and trust through the mediation of customer knowledge development. Accordingly, innovation performance is also positively influenced by social interaction and shared norm through the mediation of the commitment to innovation.
- اللهی، صفورا. رستگار، عباسعلی و شفیعی نیک آبادی، محسن (1393). بررسی تأثیر قابلیت¬های فرآیندی مدیریت دانش بر عملکرد نوآوری با اثر میانجی فرآیند نوآوری در سازمان¬ها با فناوری پیشرفته، فصلنامه مدیریت توسعه فناوری، دوره 1، شماره 4، صص 129-105.
2- حمیدی¬زاده، محمدرضا. یزدانی، ناصر. عالم¬تبریز، اکبر. و خورشیدی، غلامحسین (1391). طراحی و اعتبارسنجی مدل تبلیغات الکترونیک. مجله چشم¬انداز مدیریت بازرگانی، 11، صص 99-81.
3- خاکی، غلامرضا (1390). روش تحقیق با رویکردی به پایان¬نامه¬نویسی. چاپ هشتم، تهران: انتشارات بازتاب.
4- دهقانی¬سلطانی، مهدی. محمدی، اسفندیار. پوراشرف، یاسان¬اله. و سایه¬میری، کورش (1392). بررسی عوامل مؤثر بر ارزیابی نگرش مصرف¬کنندگان از توسعه برند، مجله مدیریت بازرگانی، دوره ، 5، شماره 1، صص 104-85.
5- رستگار، عباسعلی. دهقانی سلطانی، مهدی. فارسی¬زاده، حسین و بلوچی، حسین (1394). تبیین اثر هوش ساختاری-سازمانی بر کسب مزیت رقابتی: نقش میانجی هوش رقابتی. فصلنامه تحقیقات بازاریابی نوین، ویژه¬نامه نخستین کنفرانس ملی بازاریابی خدمات (با تأکید بر چالش¬ها و راه¬کارهای بازاریابی در صنعت بیمه)، صص 82-65.
6- سرمد، زهره. بازرگان، عباس. و حجازي، الهه (1392). روشهاي تحقيق در علوم رفتاري. تهران: موسسه انتشارات آگاه.
7- طبرسا، غلامعلی. یدالهی¬فارسی، جانگیر. و نائیجی، محمدجواد (1392). الگوی کارآفرینی راهبردی با رویکرد مدیریت منابع انسانی: نقش واسط تبادل دانش. مجله چشم-انداز مدیریت بازرگانی، شماره 15، صص 180-165.
8- فیض، داود و دهقانی سلطانی، مهدی (1393). اثر ارزش ویژه برند بر ارزیابی نگرش مصرف¬کنندگان از توسعه برند محصولات لاستیک ایرانی. دو فصلنامه کاوش¬های مدیریت بازرگانی، دوره 6، شماره 11، صص 145-125.
9- Appiah-Adu, K. & Singh, S. (1998). Customer orientation and performance: a study of SMEs, Management Decision. Vol. 36, No. 6, pp. 385–394.
10- Bottrell, D. (2009). Dealing with disadvantage: resilience and the social capital of young people's networks, Youth & Society. Vol. 40, No. 5, pp. 476–501.
11- Campbell, A.J. & Cooper, R.G. (2012). Do customer partnerships improve new product success rates?, Industrial Marketing Management. Vol. 28, No. 1, pp. 507–519.
12- Coleman, J. (2011). Social capital in the creation of human capital, American Journal of Sociology. 94, pp. 95–120.
13- Cooper, R.G. (2010). Product Leadership: Creating and Launching Superior New Products, Perseus Books, Reading, MA.
14- Cottam, A., Ensor, J. & Band, C. (2001). A benchmark study of strategic commitment to innovation, European Journal of Innovation Management. Vol. 4, No. 2, pp. 88–94.
15- Cumbers, A., McKinnon, D. & Chapman, K.(2008). Innovation, collaboration and learning in regional clusters: a study of SMEs in the Aberdeen oil complex, in: C. Karlsson (Ed.), Handbook of Research on Innovation and Clusters: Cases and Policies, Edward Elgar, Cheltenham.
16- De Clercq, D. & Dimov, D.P. (2008). Internal knowledge development and external knowledge access in venture capital investment performance, Journal of Management Study. Vol. 45, No. 3, pp. 585–612.
17- Fang, E. (2008). Customer participation and the trade-off between new product innovativeness and speed to market, Journal of Marketing. Vol. 72, No. 4, pp. 90–104.
18- Fan, Y. & Ku, E. (2010). Customer focus, service process fit and customer relationship management profitability: the effect of knowledge sharing, The Service Industries Journal. Vol. 30No. 2, pp. 203–223.
19- Gibbert, M., Leibold, M. & Probst, G. (2002). Five styles of customer knowledge management, and how smart companies use them to create value, European Management Journal. Vol. 20No. 5, pp. 459–469.
20- Gordon, G.L., Kaminski, P.F., Calantone, R.J. & di Benedetto, C.A. (1993). Linking customer knowledge with successful service innovation, Journal of Applied Business Research. Vol. 9, No. 2, pp. 129–139.
21- Hargadon, A. (2013). How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, Harvard Business School Press, Boston.
22- He, W., Qiao, Q. & Wei, K.K. (2014). Social relationship and its role in knowledge management systems usage, Information & Management. Vol. 46, No. 3, pp. 175–180.
23- Huang, J.W. & Li, Y.H. (2009). The mediating effect of knowledge management on social interaction and innovation performance, International Journal of Manpower. Vol. 30, No. 3, pp. 285–301
24- Johanson, J. & Vahlne, J.E. (2006). Commitment and opportunity development in the internationalization process: a note on the Uppsala internationalization process model, Management International Review. Vol. 46, No. 2, pp. 165–178.
25- Joshi, A.W. & Sharma, S. (2004). Customer knowledge development: antecedents and impact on new product performance, Journal of Marketing. Vol. 68, No. 4, pp. 47–59.
26- Kodama, M. (2015). Customer value creation through knowledge creation with customers: case studies of IT and multimedia businesses in Japan, International Journal of Innovation Learning. Vol. 2, No. 5, pp. 357–385.
27- Lawson, B. & Samson, D. (2001). Developing innovation capability in organisations: a dynamic capabilities approach, International Journal of Innovation Management. Vol. 5, No. 3, pp. 377–400.
28- Lin, C.P. (2011). Assessing the mediating role of online social capital between social support and instant messaging usage, Electronic Commerce Research and Applications. Vol. 10, No. 1, pp. 105–114.
29- Lin, Y., Su, H.Y. & Chien, S. (2006). A knowledge-enabled procedure for customer relationship management, Industrial Marketing Management. Vol. 35, No. 4, pp. 446–456.
30- Merlo, O., Bell, S.J., Menguc, B. & Whitwell, G.J. (2006). Social capital, customer service orientation and creativity in retail stores, Journal of Business Research. Vol. 59, No. 12, pp. 1214–1221
31- Nahapiet, J. & Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advantage, Academy of Management Review. Vol. 23, No. 2, pp.242–266.
32- Nambisan, S. (2002). Designing virtual customer environments for new product development: toward a theory, Academy of Management Review. Vol. 27, No. 3, pp. 392–413.
33- Putnam, R.D. (1995). Bowling alone: America's declining social capital, Journal of Democracy. Vol. 6, No. 1, pp. 65–78.
34- Salomann, H., Dous, M., Kolbe, L.M. & Brenner, W. (2005). Rejuvenating customer management: how to make knowledge for, from and about customers work, European Management Journal. Vol. 23, No. 4, pp. 392–403.
35- Slater, S.F. (1997). Developing a customer value-based theory of the firm, Journal of Democracy Science. Vol. 25, No. 2, pp. 162–167.
36- Slater, S.F. & Narver, J.C. (1995). Market orientation and the learning organization, Journal of Marketing. Vol. 59, No. 3, pp. 63–74.
37- Song, J.H., Joo, B. & Chermack, T.J. (2009). The dimensions of learning organization questionnaire (DLOQ): a validation study in a Korean context, Human Resource Development Quarterly. Vol. 20, No. 1, pp. 43–64.
38- Strong, C.A. (2006). Is managerial behavior a key to effective customer orientation?, Total Quality Management & business Exellence. Vol. 17, No. 1, pp. 97–115.
39- Sundbo, J. (2008). Innovation and involvement with services, in: L. Fuglsang (Ed.), Innovation and the Creative Process, Edward Elgar Publishing, Toward Innovation, Cheltenham.
40- Turat, T. & Harmaakorpi, V. (2005). Social capital in building regional innovative capability, Regional Study. Vol. 39, No. 8, pp. 1111–1125.
41- Wasko, M.M. & Faraj, S. (2015). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice, MIS Quarterly. Vol. 29, No. 1, pp. 35–57.
42- Waters, J. (2000). Achieving innovation or the holy grail: managing knowledge or managing commitment?, International Journal o Technology Management. Vol. 20, No. 5, pp. 819–838.
43- Weng, R.H. & Huang, C.Y. (2010). The impact of customer knowledge capability and relational capability on new product development performance in Taiwan's hospitals, in: The Proceedings of 7th International Conference of Service Systems and Service Management (ICSSSM), June 28–30 2010, pp. 1–6.
44- Yli-Renko, H., Autio, E. & Sapienza, H.J. (2001). Social capital, knowledge acquisition, and knowledge exploitation in young technology-based firms, Strategic Management Journal. Vol. 22, No. 6, pp. 587–613.