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Journal of Innovation and Value Creation
Journal of Innovation and Value Creation
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    Issue 26 , 26   Vol 13 Autumn - Winter 2025
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    • Vol. 13
      • ✓ Issue 26 , 26 - Autumn - Winter 2025
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    • List of Articles Customer

      • Open Access Article
        • Abstract Page
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        1 - The Effect of Strategic Innovation on Customer’s Willingness to Buying: The Moderator role of Innovation Capabilities
        esfandyar mohamadi vahid sharafi Saeid Vaisi
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Enhancing Innovative and Sale Performance through Customer Knowledge Management
        Nasser Asgari
      • Open Access Article
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        3 - Investigating the Mediating Role of Commitment and Satisfaction in Relationship between Service Quality and Customers' Retention in Banking Industry (Case Study: Post Bank Iran - Langarud Branches)
        haniyeh alijani
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Assessment of self-serving technologies according to customer’s continuous usage of self-serving banking services
        behnam golshahi
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
        maryam mahmoodi
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - An Analysis of Customer Behavior in online shopping of electronic products
        Razieh Rouhi DEHKORDI
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Determine the level of customer satisfaction in e-commerce by using gamification (Case Study: Customers of the Bamilo company site)
        Semiramis Torabi
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Designing a competitiveness model using strategic cognitive complexity; Investigating the mediating effect of market intelligence
        gholamreza Amini Khiyabani davood feiz
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Presenting a Green Supply Chain Model for Dairy Products with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approaches and Network Analysis Process
        ali yousefi mahdi homayonfar abdolaziz  pagheh amir  akhavanfar
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices)
        Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi
        20.1001.1.27170454.1401.11.22.1.5
      • Open Access Article
        • Abstract Page
        • Full-Text

        11 - The effect of prototyping on the success of new product success with moderator role of customer involvement and Speed of information dissemination (case study: companies located in Khorasan Razavi Science and Technology Park)
        Morteza Rojuee Morteza  Ghayour Ehsan  Sobhani
      • Open Access Article
        • Abstract Page
        • Full-Text

        12 - The effect of customer ¬orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior
        mahdi Almodarresi Hooshmand Bagheri Gara Bolagh mohammadreza gholami fateme mohammadi
      • Open Access Article
        • Abstract Page
        • Full-Text

        13 - A dairy Products Green Supply Chain model with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approach and Analytical Network Process
        Ali  Yousef Mahdi Homayounfar abdolaziz pagheh amir akhavanfar
      • Open Access Article
        • Abstract Page
        • Full-Text

        14 - Compilation of Customer Purchase Behavior Management Model in Insurance Industry
        Mohammad  Mahmoudi Maymand Taibeh  Ramezani Mohammad Mehdi  Parhizgar Hadi  Movludian
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