Current Issue Issue 25 , 25 Vol 13 Spring - Summer 2024 Submit Your Paper Published Issues Vol. 13 ✓ Issue 25 , 25 - Spring - Summer 2024 Vol. 12 ✓ Issue 24 - Autumn - Winter 2024 ✓ Issue 23 - Spring - Summer 2023 Vol. 11 ✓ Issue 22 - Autumn - Winter 2023 ✓ Issue 21 - Spring - Summer 2022 Vol. 10 ✓ Issue 20 - Autumn - Winter 2022 ✓ Issue 19 - Spring - Summer 2021 Vol. 9 ✓ Issue 18 - Autumn - Winter 2021 ✓ Issue 17 - Spring - Summer 2020 Vol. 8 ✓ Issue 16 - Autumn - Winter 2020 ✓ Issue 15 - Spring - Summer 2019 Vol. 7 ✓ Issue 14 - Autumn - Winter 2019 ✓ Issue 13 - Spring - Summer 2018 Vol. 6 ✓ Issue 12 - Autumn - Winter 2018 ✓ Issue 11 - Spring - Summer 2017 Vol. 5 ✓ Issue 10 - Autumn - Winter 2017 ✓ Issue 9 - Spring - Summer 2016 Vol. 4 ✓ Issue 8 - Autumn - Winter 2016 ✓ Issue 7 - Spring - Summer 2015 Vol. 3 ✓ Issue 6 - Autumn - Winter 2015 ✓ Issue 5 - Spring - Summer 2014 Vol. 2 ✓ Issue 4 - Autumn - Winter 2014 ✓ Issue 3 - Spring - Summer 2013 Vol. 1 ✓ Issue 1 , 2 - Autumn - Winter 2013 Menu Contact Journal Browse • Current Issue • By Issue • Author Index • By Subject • By Author
List of Articles بازاریابی Open Access Article Abstract Page Full-Text 1 - تأثیر قابلیتهای بازاریابی بر پیامدهای عملکردی شرکتهای کوچک و متوسط کارآفرین (مورد مطالعه: شرکت مواد غذایی تهران همبرگر) davood feiz drnemati drnemati ashkan jebeli somayeh zangian Open Access Article Abstract Page Full-Text 2 - The Effect of Marketing Innovation on Business Competitive Strategy (A Study in Industrial Cluster of Auto Parts in Semnan industrial Parks) Morteza Maleki Minbashrazgah امین کهیاری حقیقت Open Access Article Abstract Page Full-Text 3 - Marketing strategies of inventions for successful entry into market amirhossein tayyebi mohammadreza hamidizadeh Open Access Article Abstract Page Full-Text 4 - Survey the Impact of Information Technology, Knowledge Management, and Marketing capabilities on innovation ambidexterity and New Product Performance iman hakimi Open Access Article Abstract Page Full-Text 5 - Content Marketing and Product Development Process Effectiveness in High-Tech Companies Nader Seyyedamiri Open Access Article Abstract Page Full-Text 6 - An Analysis of Customer Behavior in online shopping of electronic products Razieh Rouhi DEHKORDI Open Access Article Abstract Page Full-Text 7 - Designing a competitiveness model using strategic cognitive complexity; Investigating the mediating effect of market intelligence gholamreza Amini Khiyabani davood feiz Open Access Article Abstract Page Full-Text 8 - Evaluate the Effects of Service Innovation, Social Media Marketing, and Social Support on Value Co-creation akbar hoshyar Alireza Rousta Open Access Article Abstract Page Full-Text 9 - Entrepreneurial marketing: A New Theory of Effective University-Industry Cooperation Seyed Maseood Ghoreishi mahdi majidpour Babak Negahdari Morteza Mousakhani 20.1001.1.27170454.1400.10.19.2.3