List of Articles Strategy

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  1 - Identifying Strategies of Tourism Entrepreneurdhip Development in Chabahar and Qeshm Free Zones
  maryam rashki farid shahmoradi aminreza kamalian
  Tourism has great impact on the country's economic, cultural and political dimensions. The purpose of this study is to identify effective strategies for developing tourism entrepreneurship in Chabahar and Qeshm free regions. The statistical population consists of free-f More

  Tourism has great impact on the country's economic, cultural and political dimensions. The purpose of this study is to identify effective strategies for developing tourism entrepreneurship in Chabahar and Qeshm free regions. The statistical population consists of free-field managers, specialists and managers of travel and tourism companies and business owners in the Chabahar and Qeshm free regions. The research was a researcher- made method and a researcher-made questionnaire was used to collect the data. After assessing the validity (using the opinions of the supervisors and counselors and verifying factor analysis), reliability of the questionnaire was used through Cronbach's alpha reliability coefficient. Using SPSS21 software, Friedman test and independent T were calculated and analyzed. The results indicate that regulatory strategy, cognitive strategy and normative strategy are considered as three general strategies for the development of tourism entrepreneurship in free zones, which consist of 9 components and 36 indicators of tourism entrepreneurship development. Also, the results of the Friedman test show that the regulatory strategy has a more important priority than the other two strategies and is more important. Manuscript profile
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  2 - Marketing strategies of inventions for successful entry into market
  amirhossein tayyebi mohammadreza hamidizadeh
  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the importa More

  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the important issues in various societies. The purpose of this research is to identify and review the most important marketing strategies for inventions from the perspective of inventors. This research is an applied research, a descriptive survey, and a research mix method that first approaches the qualitative and then quantitative approach. In the qualitative stage, marketing strategies of inventions were identified using library studies and semi-structured interviews through targeted sampling with 8 experts in the field of commercialization and technology management. Then, at a small stage, a questionnaire was used in the research sample including the inventors of the regional festival of innovations and flourishing of the Roish Khorasan inventions. According to the Morgan table, according to the analysis method, 36 inventors were considered. Data analysis was done by t-test and TOPSIS method. The results show that 91% of inventors know too much importance of commercialization and marketing of their invention. In the case of the marketing mix, it was concluded that the importance of good features products with the highest scores were 46% and after that, the price of 28%, the promotion with 18% and finally advertising place was 8% by inventors. Finally, with notice to the 10 strategy outlined in the paper, inventors chose three of strategy marketing contain participation in international technology exhibitions, participation in national technology exhibitions and Internet marketing.   Manuscript profile
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  3 - Investigating the effect of social capital on organizational performance with respect to Ambidextrous knowledge strategy and innovation; (Case Study: Innovative and Technological Companies)
  Ramina Afrooz
  Abstract The purpose of this study was to investigate the effect of social capital on organizational performance. In this direction, the Ambidextrous knowledge strategy and innovation has been considered and the effect of market orientation has been considered as a mode More

  Abstract The purpose of this study was to investigate the effect of social capital on organizational performance. In this direction, the Ambidextrous knowledge strategy and innovation has been considered and the effect of market orientation has been considered as a moderator between organizational performance and the Ambidextrous knowledge strategy. This research has been applied in a descriptive-survey approach. In the initial research process, extensive literature review was used to extract the original model and finally, a questionnaire was used. Dimensions of the prepared questionnaire with different approaches to reliability and validity were evaluated and distributed through the census method at the International Intellectual exhibition and from 102 appropriate returns questionnaires were used for quantitative analysis. And by reviewing the research literature, the final conceptual model was drawn. Descriptive analysis was performed using SPSS software and Smart PLS software was used to test the research hypotheses. The results indicate that social capital has a positive and significant effect on the Ambidextrous knowledge strategy, the Ambidextrous knowledge strategy has a positive and significant effect on organizational performance, it strengthens the innovation of organizational performance, and the results of the research show that social capital on performance An organization is ineffective, and this hypothesis is not accepted, and there is a moderating effect between market orientation between organizational performance and Ambidextrous knowledge strategy.   Manuscript profile
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  4 - Designing a Sustainable Outsourcing Model in Fajr Jam Gas Refining Company Based on Balanced scorecard with Analytic hierarchy process
  Hamidreza vakilifard
  Abstract: The purpose of this paper is to design a sustainable outsourcing model using a balanced scorecard and hierarchical analysis process. In this research, we first tried to identify the success factors and failures of outsourcing based on previous studies conduct More

  Abstract: The purpose of this paper is to design a sustainable outsourcing model using a balanced scorecard and hierarchical analysis process. In this research, we first tried to identify the success factors and failures of outsourcing based on previous studies conducted inside and outside the country. For the validity of these factors, using the content validity and the content validity index and for guarantee reliability also used the incompatibility rate of the coupled comparison questionnaire based on the EXPERT CHOICE report. Identify the strategic goals of this model using Affinity Diagram by Brain Storming. the findings indicated that to design sustainable outsourcing model using a balanced scorecard, we need to consider the economic, social and environmental sustainability in each of the balanced scorecard faces that Using this model, we can have sustainable learning and growth, sustainable domestic business processes, sustainable customer satisfaction, and sustainable financial performance. finally, the balanced scorecard with 26 strategic objectives was designed and implemented using paired comparisons of the importance of each strategic goal in every aspect of computing and prioritization. Manuscript profile
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  5 - The impact of business intelligence on organization’s effectiveness (case study: E-Farda company)
  fatemeh amini
  Business intelligence (BI) systems provide the ability to analyze business information in order to support and improve management decision making across a broad range of business activities. The purpose of this study was to identify the influence of organizational strat More

  Business intelligence (BI) systems provide the ability to analyze business information in order to support and improve management decision making across a broad range of business activities. The purpose of this study was to identify the influence of organizational strategy, structure, process, culture, information content quality and information access quality on organizational effectiveness and the possible mediating role of business intelligence (BI) systems among them. For sampling, simple random - sampling method is used. Sample data for this study were collected from E-Farad organization in Tehran and analyzed using the partial least squares method, a statistical analysis technique based on the structural equation modeling. Stability of the questionnaires used in the present study was calculated higher than 0.7 in term of Cronbachalpha, confirming the reliability. The results revealed that organizational factors, such as organizational strategy, structure, culture, and information content quality positively affect both BI systems’ effectiveness and organizational effectiveness. Also, the results showed that there is not a positive and significant effect between variables of process and information access quality on the effectiveness of the organization. Manuscript profile
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  6 - Analyzing the commercialization of technological and innovative products with an export approach (Case of study: Isfahan scientific and research town)
  SAMIRA KARIMI Naser Khani
  20.1001.1.27170454.1402.12.23.6.9
  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population i More

  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population included marketing management employees and employees who have experience and knowledge and understanding of the issues related to the commercialization of innovative technology products and are working in the knowledge-based company of Isfahan city. Using the purposeful sampling method, the data obtained from semi-structured interviews with 8 people reached theoretical saturation. In order to obtain the validity and reliability of the obtained findings, the triangulation method was used. From the extracted concepts, 9 core concepts (thinking factor, consultation factor, needs assessment, marketing factor, product export factor, quality improvement, production factor, administrative factor) were identified in 3 major sections (human factor, target market factor, technology factor) . Also, regarding the inhibiting factors, background barriers (economic financial barriers, organizational barriers, support barriers, environmental barriers, and human barriers) and structural barriers (ideational barriers, executive barriers and cultural barriers) were determined. Solutions including needs assessment solutions, advertising solutions, financial solutions, development solutions, skill solutions were also identified. A comprehensive review of the factors, obstacles and solutions presented in this research can have an impact on the success of the commercialization of the products of knowledge-based companies Manuscript profile