Abstract The present study aimed at designing the internal factors model for promoting universities in national and international Rankings through exploratory mixed method. The statistical population in the qualitative section included policymakers and experts in higher education, university administrators and faculty members who were selected through targeted sampling and 17 interviewes were done. Also, in the quantitative section of the statistical society, 600 university administrators ,state universities of Tehran, among which 302 people by Stratified random sampling method were selected. The data in the qualitative section were analyzed through semi-structured interviews and in the quantitative section, a researcher-made questionnaire was extracted from the statistical sample and analyzed using spss and smart-pls software. Validity of the questionnaire was confirmed by experts and a divergent and convergent validity test. The reliability of the questionnaire was also calculated using Cronbach's alpha and Composite Reliability software. According to the findings, the intra-university factors of university promotion can respectively be classified into eight factors including: good governance, quality assurance system, human resources productivity, administrative health, regional development, university autonomy, IT infrastructure and educational facilities.