The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of th More
The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of this research includes all customers of Saderat Bank of Ardabil. regarding the uncertainty of the number of statistical population in this study, using the morgan table, the sample size is 384 people. samples were selected using multi-stage cluster sampling. SPSS software was used to analyze the data and regression test was used to analyze the hypotheses. the results of the research show that media ads with a beta coefficient of 0.79 and its three dimensions (informing with a beta coefficient of 0.602, convincing with a beta coefficient of 0.644, and a reminder with a beta coefficient of 0.669) on the expansion of the electronic banking services of Sadeghard Bank in the city of Ardebil has a significant positive effect.
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The present research studies the effect of social networking advertising on the desire to buy customers through the moderate role of trust and image of the perceived website in the first company. The research method is descriptive and survey type. The statistical popula More
The present research studies the effect of social networking advertising on the desire to buy customers through the moderate role of trust and image of the perceived website in the first company. The research method is descriptive and survey type. The statistical population of this research includes all customers of the first market in Tehran. The sample size was determined using the unlimited population formula of 384 people. The method of sampling is cluster sampling. The research data were collected using library and field method and the tools used in the questionnaire. The reliability of the questionnaires was confirmed by Cronbach's alpha (0.884) and the validity of the tool was confirmed by content and structure. The research data were analyzed using SPSS and Laser software and analyzed by statistical, descriptive and inferential statistics. The results of this research indicate that social networking ads, the value of social networking ads, Social networking stimulants have a positive impact on the desire to buy customers. However, the impact and customization of social networks has been rejected by the desire to buy customers. Also, the results of moderating assumptions show that the trust and image of the perceived web site significantly affects the impact of social networking ads on the willingness to buy customers. Moreover, the results show that the interaction of social networking ads and gender after adding to the meaning model Not a dude
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