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        1 - The Study of impact authentic leadership on the creativity of employees: with regard to the mediatoring of role knowledge sharing and mediating of role use of information technology (Case Study: Isfahan insurance company staff
        maryam ahmadi zahrani
        The purpose of this study is to the effect of authentic leadership on the creativity of employees: with regard to the mediating of role knowledge sharing behavior and use of information technology .This research is in terms of the purpose of applied research and in term More
        The purpose of this study is to the effect of authentic leadership on the creativity of employees: with regard to the mediating of role knowledge sharing behavior and use of information technology .This research is in terms of the purpose of applied research and in terms of the nature and method of the descriptive research is a type of correlation. The population of this research N= 90 number of Employees of Isfahan insurance company Branch Staff.  With Tables set a sample volume the Morgan and Krejcie of n = 73 which were selected by Simple random sampling. To collect the data, researcher-made questionnaires were used based on standard questionnaires of experts. Reliability of questionnaires were confirmed by Cronbach's alpha test. Then these data were analyzed using spss24 software. In the first stage, which is a descriptive analysis, the aggregated data were presented as a table of descriptive statistics and frequency, and bar and circular charts. In the next step, in order to test the hypotheses, Pearson correlation test and structural equation model were used using Smart PLS2 software. The results confirm the direct relationship between authentic leadership and creativity (main hypothesis), as well as the role of mediation of the variable of knowledge sharing behavior in this relation (sub hypothesis 1) were confirmed, but, the moderating role of information technology (sub hypothesis 2) was not approved. Based on research findings, the Behavioral Pattern of Leadership as the root of all modern leadership styles, and the most comprehensive and applicable leadership theory, can solve many of the problems of organizations and positive outcomes, including creativity and The desire to share knowledge in the workplace And managers and authorities of organizations must strive to strengthen the characteristics of this behavioral pattern in order to benefit from it.   Manuscript profile
      • Open Access Article

        2 - Compilation of Customer Purchase Behavior Management Model in Insurance Industry
        Mohammad  Mahmoudi Maymand Taibeh  Ramezani Mohammad Mehdi  Parhizgar Hadi  Movludian
        Increasing competition in the insurance market has made managers of this industry think of a solution for a lasting presence, and finding new customers and maintaining existing customers is a very important success factor for today's businesses. Therefore, the current r More
        Increasing competition in the insurance market has made managers of this industry think of a solution for a lasting presence, and finding new customers and maintaining existing customers is a very important success factor for today's businesses. Therefore, the current research was conducted with the aim of developing a model of customer purchase behavior management in the insurance industry using a mixed method in two qualitative and quantitative sections. The statistical population of the research in the quantitative part included 25 experts from university professors active in the field of insurance, managers and high-ranking specialists of insurance companies who were selected by purposeful sampling. In the first part, 99 identifiers were extracted as factors of customer purchase behavior management with the library study tool, and then they were analyzed and categorized through the Clark and Brown coding method and Max Kyuda software. After screening and measuring their validity using the fuzzy Delphi method and distributing the questionnaire among the group of experts, 85 identifiers were extracted in the form of 19 sub-factors. Validity of Delphi questionnaire questions using content validity analysis with CVI coefficient equal to 0.91 and CVR equal to 88. It has been confirmed. The research results showed that the research model has three main behavioral, structural and contextual variables as the management factors of customer buying behavior Manuscript profile