The purpose of the research is to examine the value chain in the marriage industry. First, was investigated the status of marriage services and companies in Mashhad. Then was interviewed with 33 managers of the marriage business. Then the value chain model is extracted. More
The purpose of the research is to examine the value chain in the marriage industry. First, was investigated the status of marriage services and companies in Mashhad. Then was interviewed with 33 managers of the marriage business. Then the value chain model is extracted. Research findings show that the value chain model in the marriage industry is not complete. This model is defective in some parts. This is a new industry with developmental capabilities. The business plans of this industry are weak. The government does not support this industry. There are no organized businesses in its. The organizational structure of its service centers is weak. There is also an unhealthy competition in this industry. It is also worth creating because of it's related with culture and society, artistic and specialized. Due to the relationship of firms with each other, is provided multipurpose companies. This research is due to the importance of the value chain in this industry. At the end, suggestions are presented, such as human resource enhancement, outsourcing, government support, and business plan development.
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