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        1 - Mediating role of psychological empowerment in the relationship between perceived social support and entrepreneurial spirit of undergraduate students at University of Birjand
        reyhane ebrahimabadi
        The purpose of this study was to investigate the mediating role of psychological empowerment in the relationship between perceived social support and the entrepreneurial spirit of undergraduate students at University of Birjand. The research method was descriptive-corre More
        The purpose of this study was to investigate the mediating role of psychological empowerment in the relationship between perceived social support and the entrepreneurial spirit of undergraduate students at University of Birjand. The research method was descriptive-correlational and the statistical population consisted of 8304 undergraduate students of University of Birjand, that 340 people by using simple random sampling and based on Morgan's table were selected. The Perceptual Social Support Questionnaire (Zimet et al., 1988), Spreitzer and Mishra Psychological Empowerment Questionnaire (1995), and the Patrice and Attitude Entrepreneurship Questionnaire (1394) were used. Content validity of the questionnaire was confirmed by experts. The reliability coefficients of the questionnaires were assessed by using Cronbach's alpha coefficient and 0.99 for social support, 0.98 for entrepreneurial spirit and 0.89 for psychological empowerment. Data analysis were done at descriptive level (frequency, mean, standard deviation) and inferential level (Pearson correlation, analysis of variance, regression and structural equation modeling). The results indicated that socially supported social support predicts entrepreneurial spirit (Beta=0.19), and predicts psychological empowerment (Beta= 0.42). Psychological empowerment is also a predictor of entrepreneurial spirit (Beta= 0.42). The findings showed that psychological empowerment plays a mediating role between perceived social support and entrepreneurial spirit and the research model has a good fit. According to the research results, social protection of family, friends and people has a reverse and significant relation with the entrepreneurial spirit of individuals. So that, by increasing the amount of social support, the entrepreneurial spirit of people decreases. The results also indicate a direct and significant relationship between social support and psychological empowerment.   Manuscript profile
      • Open Access Article

        2 - Evaluate the Effects of Service Innovation, Social Media Marketing, and Social Support on Value Co-creation
        akbar hoshyar Alireza Rousta
        The present research has evaluated the effects of service innovation, social media marketing and social support on value co-creation in Iran Khodro Company.This research is based on the achievement of the development-applicative type and based on the objectives of the d More
        The present research has evaluated the effects of service innovation, social media marketing and social support on value co-creation in Iran Khodro Company.This research is based on the achievement of the development-applicative type and based on the objectives of the descriptive type of the case that the necessary data has been collected by the survey method. The statistical population of the research consisted of two sections, in the first section, all the customers of Iran Khodro Company in the 5 districts of Tehran, and in the second section, the employees of the agencies in the mentioned areas were included. 384 people and 50 people were selected based on available random sampling in the customer section using non-probability quota sampling method. Regarding the theoretical foundations and background of the research, using library resources and in the field part, the tool for collecting information is a standard questionnaire. The data were analyzed by structural equation modeling using Smart PLS software. The results of research hypotheses indicate that social media marketing, service innovation has an effect on value co-creation from both customers and employees, and the effect of social support on value co-creation is confirmed by employees but not by customers. Not approved. Therefore, focusing on innovation in services, organizations should try to strengthen value co-creation through social media marketing and social support from both the perspective of employees and customers. Manuscript profile