In order to gain competitive advantage and better performance, despite focusing on current requirements of customers firms should discover and meet the future demands. Therefore, ambidexterity should be considered as an essential factor in gaining competitive advantage.
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In order to gain competitive advantage and better performance, despite focusing on current requirements of customers firms should discover and meet the future demands. Therefore, ambidexterity should be considered as an essential factor in gaining competitive advantage. On the other hand, the combination of two factors of dynamic capabilities and entrepreneurial orientation can lead to innovation and, ultimately, better firm performance. Therefore, in the study, the effect of entrepreneurial orientation and dynamic capabilities on firm performance with mediating role of innovation ambidexterity was investigated. The present research is in the field of applied research in terms of purpose and it is a descriptive-survey research in terms of the nature and method of data collection. The statistical population of the research is production of protein products, canned meat and non-meat products in IRAN. The sampling method is unpredictable and available. 80 managers were analyzed as samples. Data analysis was performed using the structural equation method by Smart-PLS software. The results show that ambidexterity improves corporate performance. Also, the tendency to entrepreneurial orientation and dynamic capabilities has a significant effect on ambidexterity. But the role of ambidexterity mediation was not confirmed by the impact of dynamic capabilities on firm performance. The achievements of this research are suggested to managers. Finally, the results along with suggestions for future research are presented.
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