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        1 - Developing an assessment tool for entrepreneurial mindset
        mohammad javad naeiji
        The entrepreneurial mindset is the concept that works on the way of decision-making in entrepreneurial processes and tries to specify the differences between entrepreneurs and non-entrepreneurs in terms of the personality and cognitive systems that influence decision ma More
        The entrepreneurial mindset is the concept that works on the way of decision-making in entrepreneurial processes and tries to specify the differences between entrepreneurs and non-entrepreneurs in terms of the personality and cognitive systems that influence decision making. Despite growing studies have been done in the conceptual framework of the entrepreneurial mindset, this concept is faced with a lack of measurement tools that cover the broad dimensions of entrepreneurial decision-making. In this regard, the purpose of this research is to develop an instrumental tool for the entrepreneurial mindset. In the first section, the first items were identified with extensive study of the background of the research. Then, the final tool was designed in the form of 4 diminsion, 18 factors and 54 items with three steps of the Delphi method and applying present expert’s opinions in the panel. Participants in the Delphi section were entrepreneurship faculty, corporate and independent entrepreneurs, as well as several psychologists and psychiatrists. The results of the research indicate that all 54 final items are considered important for entrepreneurs and have an average of more than 4 in the Likert spectrum. Also, prioritizing the factors of the entrepreneurial mindset shows that the skills, personality traits of the first category, personality traits of the second category and motivators, in that order, have most significances in the formation of the entrepreneurial mindset. The results will help entrepreneurship policy makers and company managers to achieve a better understanding of potential entrepreneurial capabilities in individuals. Manuscript profile
      • Open Access Article

        2 - The Effect of consumer innovativeness, personal characteristics on dairy new-product adoption in Mazandaran cities
        Mohsen Akbari mohammad hassan gholizade hamid kazemi
        Nowadays, inventive consumers play a prominent role in the initial acceptance of the new product and the final acceptance of the new product by other consumers who have lower Innovativeness. Accordingly, many companies are seeking to identify the useful variables for th More
        Nowadays, inventive consumers play a prominent role in the initial acceptance of the new product and the final acceptance of the new product by other consumers who have lower Innovativeness. Accordingly, many companies are seeking to identify the useful variables for the segmentation of consumers as innovative and adopter consumers. The purpose of this study is to investigate the effect of consumer Innovativeness and personal characteristics on the adoption of new products. In this research, the role of moderating consumer personal characteristics has been investigated on the relationship between consumer innovation and new product adoption. For this purpose, the present study was conducted with a survey methodology strategy, targeting samples of Kaleh products (in Amol, Babol and Babolsar). Accordingly, the data were collected using a convenient sampling method from 398 Kaleh consumers during 1 month. In the end, due to the nature of the causal nature of the research methodology, the results of data analysis through Smart PLS software showed that consumer Innovativeness influences the adoption of the new product and consumer characteristics impacts consumer Innovativeness, and personal characteristics does not have an effect on new product adoption. In addition, the moderation of personal characteristics on the relationship between Consumer Innovativeness and the adoption of a new product, except for "education" was not approved. Manuscript profile