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1 - Phenomenological explanation of branding components in art education topics and analysis of the gap between education and implementation areas
Haniyeh Jafariyan shahnaz nayebzadeh Abolfazl Davodiroknabadi Sayed Hassan hataminasab
20.1001.1.27170454.1400.10.19.6.7

The inability of empower art students to commercialize and branding of artistic achievements and the existence of a research vacuum to identify the components in the field of branding artistic achievements and the need to review the curriculum of these disciplines in or More

The inability of empower art students to commercialize and branding of artistic achievements and the existence of a research vacuum to identify the components in the field of branding artistic achievements and the need to review the curriculum of these disciplines in order to include some components and indicators in This field, has conducted a study with the aim of identifying the necessary components and indicators in the field of branding of art products and services and examining both current and desirable teaching situation in the educational topics of art universities. In terms of purpose this study is basic-applied, in terms of the type of data collected, is mixed, in terms of data collection method is descriptive and regarding implementation method, is a survey research. The statistical population was 6 academic and industrial experts in the qualitative section and university professors in art-related fields in the quantitative section. The sampling method in qualitative section was judgmental and in quantitative section was randomized cluster. A total of 54 questionnaires were completed and evaluated. The data collection tool in the qualitative section was interview and in the quantitative section was questionnaire. The results led to the identification of three general categories of branding parameters including behavioral, perceptual and functional parameters. According to the purpose of the study, behavioral parameters were quantitatively examined. Among the eight components in the behavioral parameters category of branding and a total of 63 indicators, there is a significant difference between the expected and current situation and there is a large gap between expectations and receipts in the components of branding. The result of Friedman ranking test reveals the existence of a significant difference in the mean rank of the importance of the behavioral parameter components in the expected and current situation, as well as the existence of differences and similarities. Manuscript profile
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2 - e Content of Basics of Visual Arts; An Analysis Based on the Components of Entrepreneurship
Azam Jamshidi Tavana Zeinab Fazaeli Far Gholamali Ahmadi

system of education, especially Vocational branch, one of the important trends to develop and grow individuals entrepreneurial skills in people. The purpose of this study is the contents of the book of the visual arts of technical and Professional branch in 2020-2021. T More

system of education, especially Vocational branch, one of the important trends to develop and grow individuals entrepreneurial skills in people. The purpose of this study is the contents of the book of the visual arts of technical and Professional branch in 2020-2021. The instrument was a content analysis form consisting 7 main components, i.e. success-seeking, risk-taking, accountability, creativity and innovation, tolerance for ambiguity hardworking, and internal control. To confirm the validity and formal and content reliability of the study, the views of experts in educational planning and specialists of entrepreneurship were used. Reliability is calculated 0/81 by using Holsty reliability formula .Content analysis have been analyzed using Shannon entropy method. The results showed that among the seven components studied. The tolerance for ambiguity with the information load is 88.5 and the importance factor of 0.17 is the most attention And the success seeking factor with the amount of information load is 60.42 and the importance coefficient of 0.11 has the least attention. Considering the distribution of entrepreneurship components in the content of the book, in addition to tolerance for ambiguity, it creates a good context for success seeking , riskiness, accountability, hardworking, innovation and creativity, and internal control Manuscript profile

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