Identifying the Barrier to the Success of Startups in the West of the Country Based on the Grounded Theory approach

hamidreza jalilian ¹ ( Assistant Professor, Department of Management, Faculty of Management, Economics, Accounting, Payame Noor University, Tehran, Iran. )
fatemeh maarefi ² ( Assistant Professor, Department of Management, Faculty of Management, Economics, Accounting, Payame Noor University, Tehran, Iran )
alireza fathii zadeh ³ ( Assistant Professor, Department of Management, Faculty of Management, Economics, Accounting, Payame Noor University, Tehran, Iran )
neda olfati ⁴ ( Graduate of Master of Business Administration, Payame Noor University, Kermanshah, Iran )

Submited date : 2023-10-22 Accepted date : 2024-08-30

Keywords: Start-up, Barrier to Success, Grounden Theory, West of the country,

Abstract :

The contribution of start-ups in the economic development cannot be denied, however, their launch and survival will have challenges.the aim of this research identifying the barrier to the success of startups and presenting a conceptual model in the west of the country with a qualitative approach and using the strategy of grounded theory and systematic method. The statistical population of the research is 14 scientific and executive experts in the field of, who were selected for interviews in a targeted manner and through the snowball sampling method. Semi-structured interviews were used to collect data until theoretical saturation was reached. Data analysis was done in three stages of open, central and selective coding, the result of which was the identification of barriers, concepts, categories and factors, and finally, the formulation and conceptual model of the research. The findings of the research showed that the failure of startups is the result of various factors, including causal barrier (weakness of human and technological infrastructure), contextual barrier (internal anti-motivational, investment gap, weak cultural and perspective weakness), intervening barrier (competitors' immorality, Non-cooperation of relevant institutions, inhibiting government laws and regulations, inhibiting environmental factors, lack of customer trust and weak management model) and strategic barrier (weakness in product presentation, lack of creativity and innovation, lack of attention to the primary target market and inappropriate design of the business model).disruption of human resources and balance of capital-cost-income cycle, reduction of market share and waste of resources were identified as consequences of failure of start-ups

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