Strategies for Implementing Digital Transformation in Universities: A Case Study of the University of Tabriz
Subject Areas :Babak Mustafai 1 , Hossein emari 2 * , Yusof Beygzade 3 , Jafar Bekzad 4
1 - PhD student in public administration, Bonab branch, Islamic Azad University, Bonab, Iran.
2 - Assistant Professor, Faculty of Management, Bonab Branch, Islamic Azad University, Bonab, Iran.
3 -
4 -
Keywords: Keywords: Digital University, Artificial Intelligence, Internet of Things, Big Data, Cloud Computing.,
Abstract :
Babak Mostafaei Hossein Amari Yousef Beigzadeh Jafar Beikzad Abstract The global landscape of education has been profoundly reshaped by technological advancements, compelling universities to adapt to this emerging digital paradigm. This qualitative study, acknowledging the growing importance of technology integration in higher education, employed semi-structured interviews with faculty members, IT professionals, and online course facilitators at the university. Thematic analysis was used to identify the key strategies for digital transformation. Data collection continued until thematic saturation was achieved. The findings revealed that digital transformation strategies in the university revolve around four major technological domains: Artificial Intelligence (AI): enabling predictive analytics of student behaviors, structured decision-making processes, real-time data access, and enhanced accuracy in decision-making; Internet of Things (IoT): facilitating the use of advanced digital tools, improved access to educational devices, and efficient data storage management; Big Data: supporting data-driven analysis, information modeling, and faster decision outcomes; Cloud Computing: promoting collaboration, seamless communication, borderless interaction, information sharing, and data exchange. The results indicate that digital transformation constitutes a dynamic, powerful, and beneficial initiative — one that requires continuous learning and development, as well as significant technical, procedural, and cultural (i.e., workforce-related) changes. Therefore, digital transformation strategies should aim to foster capabilities that support both student-centered learning and discipline-specific advancements.
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