Identifying social banking innovation process components with digital transformation approach by fuzzy Delphi method
Subject Areas : Special
َAli
Mahmoodi
1
(PhD Student in Technology Management, Department of Management, Roudhen Branch, Islamic Azad University, Roudhen, Iran)
Abbas
Khamseh
2
(Associate Prof. Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, Iran)
Mehrdad
Hosseini Shakib
3
(Assistant Prof, Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, Iran)
Keywords: Innovation, Social Banking, Process, Digital Transformation, Fuzzy Delphi,
Abstract :
This article aims to present the model of social banking innovation process with digital transformation approach by fuzzy Delphi method, which is applied in terms of purpose and qualitative research in terms of data collection. The statistical population includes all university experts and senior bank managers who were selected for the Delphi process using 16 people using the snowball technique. The collection tool in this study is the Delphi questionnaire. Indicators were collected using fuzzy Delphi technique. The validity of the research was obtained by agreement of experts and validity with the help of consensus and formal validity. The results showed that during the three stages of the survey of 66 components, the final model has 43 components and has 6 dimensions. Based on the results obtained from fuzzy Delphi method and research literature was expressed. The 43 factors (indices) identified and approved by experts are the basis of the formation of the research model, which are classified into 6 separate groups: 1- Social factors (SF), 2- Rules and policies (RP), 3- Digital transformation infrastructure (DTI), 4- Innovative approach (IA), 5- Security (S) and 6- Banking industry structure (SBI)
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