Identifying and Ranking the Effective Factors in New Product Design in Iranian Chandeliers Industry
Subject Areas : Generalnavid rasouli 1 , 2 * , Morteza Maleli 3
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Keywords: New product design, Innovation, chandeliers industry,
Abstract :
This study is aimed to identify and rank the most effective factors, in design of new chandelier product in Iranian industry, based on a mixed quantitative-qualitative approach. We used the content of existing domestic and foreign research papers, some interviews, and also a researcher- constructed questionnaire. The studied population includes both manufacturers and market sellers in the Iranian chandelier industry. For the qualitative part, purposive sampling (judgment) over 16 experienced manufacturers is used while for the quantitative part 120 manufacturers and 230 shops were selected, based on classified-random sampling. The most effective factors, among 22 initially suggested factors, on the design of new chandelier are identified. The most effective factors are “possession of technical expertise for manufacturers”, “chandelier attraction for the end user”, “considering the harmony between chandelier and the other parts of houses decoration”, “combination of old and new designs/ideas”, “uniqueness of chandelier”, “taking into account the financial ability of end consumer”, “understanding of consumer’s feeling when s/he first glance into the chandelier”, “the face to face contact between designers and consumers” and consequently sense of consumers’ needs and preferences by designers, “artistic vision”, and finally the “availability of the preferred chandelier in the shop market”.