%0 Journal Article %T he Recognition and Analysis of Factors Influencing the Quality of Education in Higher Education %J Journal of Innovation and Value Creation %I Iranian society for Advancement of Industry-Academia Collaboration %Z 2717-0454 %A asghar zamani %D 1398 %\ 1398/08/17 %V 11 %N 6 %P 23-36 %! he Recognition and Analysis of Factors Influencing the Quality of Education in Higher Education %K Prioritization %K quality %K education %K higher education %X The purpose of this study is to recognize and Analyze of factors influencing the quality of education in higher education . This study was conducted via mixed method (quantitative and qualitative). Statistical population of study in the qualitative part were experts of higher education and university professors which were selected by purposive sampling. The interviews continued to obtain adequate data saturation (15 expert). Statistical population of study in the quantitative part was 392 professors of Yazd University. Based on Krejcie and Morgan table, 196 persons were randomly selected as the sample of the study. The data were collected through semi-structured interviews in the qualitative phase and a questionnaire developed by the researche.The questionnaire validity was confirmed by viewpoints of specialists and professors, and the reliability was measured using Cronbach's Alpha (0.89). In order to analyze the information in the qualitative part of open coding and in the quantitative part for prioritizing and weighing the factors affecting the quality of education in higher education, the software A.H.P and for analysis of information from PLS software and factor load were used.The study results indicated that the professors’ teaching method, organization of educational content, faculty’facilities and equipment, student status (place, time, talent), professional competency of professors (education and research) and new technologies were among the effective factors on quality of education in higher education and professors’ teaching method has the higherst prioprity.   %U http://rimag.ir/fa/Article/544