TY - JOUR TI - Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’s Oil Industry) JO - Journal of Innovation and Value Creation JA - Iranian society for Advancement of Industry-Academia Collaboration LA - fa SN - 2717-0454 AU - Saeed Aibaghi Esfahani AU - Elaheh Ebrahimi AU - reza sheikh AD - استادیار دانشکده مهندسی صنایع و مدیریت، دانشگاه صنعتی شاهرود، ایران AD - آموخته دانشگاه آزاد اسلامي، واحد علوم و تحقيقات شاهرود، ایران AD - دانشکده مهندسی صنایع و مدیریت، دانشگاه صنعتی شاهرود، ایران Y1 - 2020 PY - 2020 VL _ 17 IS - 1 SP - 69 EP - 84 KW - Internal branding KW - Organizational learning KW - Innovative culture KW - structural equations modeling KW - Iran’s Oil Industry DO - N2 - As the business world becomes increasingly complex and more astonishingly competitive; managers are turning to innovation culture as one of the few durable sources of learning and internalizing the brand. In this research; we investigated the Internal Branding Effect on organizational learning with the moderating role of innovative culture as a main hypothesis. To achieve the objective of this study, research was conducted to collect the required information by using standard questionnaires. The current research method is descriptive-correlative and practical, based on the objective. The sample size is (n = 168) employee at the Oil Research Institute and The hypothesis were analyzed through the technique of Structural Equation Modeling with Smart PLS 3 software. By the Cronbach's alpha the stability of the data collected in this study Obtained 0.854. Therefore, the reliability instrument has been decent the results of the data analysis show that internal branding has a positive and significant role in organizational learning. Research findings also confirm the role of moderating innovative culture. UR - http://rimag.ir/fa/Article/9833 L1 - http://rimag.ir/fa/Article/Download/9833 TY -JOURId - 9833