مرکز منطقه ای اطلاع رسانی علوم و فناوری فصلنامه نوآوری و ارزش آفرینی 2717-0454 13 26 2025 1 26 Explanation of The Theoretical Model in Order to Improve the Identity of The Buildings’ Facades in The Street View(Case Study: Valiasr Street, Tehran) تبیین پارامترهای نظری در جهت ارتقا هویت‌مندی نمای بناها در منظر خیابان (مورد مطالعاتی: خیابان ولیعصر تهران) 1 20 fa مهسا حاج ملکی دانشگاه تربيت مدرس خسرو دانشجو تربیت مدرس آزاده شاهچراغی دانشگاه تربيت مدرس تهران 2024 4 3 <p style="text-align: justify;"><!-- [if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:RelyOnVML/> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!-- [if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> 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font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Arial; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><span style="font-size: 12.0pt; line-height: 120%; font-family: 'Times New Roman',serif; mso-ascii-theme-font: major-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: FA;">The concept of urban identity in the process of cognition and perception presents us with a multidimensional and complex phenomenon. The physical identity of cities has become an influential category in city life. For this reason, in order to promote identity, this research tries to find the roots of the existing relationship in the field of urban landscape and facade of buildings, and after extracting and analyzing key parameters for the feasibility of approaching identity in this space, to compile a theoretical model with practical criteria for coordination. For the analysis, library sources were studied and then the effective factors in the facades with identity were investigated, then the existing buildings in Valiasr Street were analyzed to measure the obtained factors<span dir="RTL" lang="FA">.</span></span> <span style="font-size: 12.0pt; line-height: 120%; font-family: 'Times New Roman',serif; mso-ascii-theme-font: major-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: FA;">A qualitative and quantitative case study method has been carried out to obtain information about the changes in the appearance of buildings over time. For quantitative analysis of data, software (SPSS) was used to provide statistical analysis of data, analysis and one-way analysis of variance (ANOVA) technique and factor analysis using varimax rotation were performed. The results show that each period of the evolution of Valiasr Street in Tehran has faced different types of modernity forces and finally, the most influential parameter on the enhancement of architectural identity on the facade of the buildings in the street view has been presented in the theoretical model</span></p> <p style="text-align: justify;"><!-- [if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:RelyOnVML/> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!-- [if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>AR-SA</w:LidThemeComplexScript> <w:Compatibility> 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mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Arial; mso-bidi-theme-font:minor-bidi; mso-bidi-language:AR-SA;} </style> <![endif]--><span dir="RTL" lang="AR-SA" style="font-size: 12.0pt; line-height: 120%; font-family: 'B Nazanin'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">شهرها دچار بحران هویت هستند و مفهوم هویت شهری در فرآیند شناخت و ادراک، پدیده&shy;ای چند بعدی و پیچیده را پیش روی ما قرار می&shy;دهد. هویت کالبدی شهرها به مقوله&shy; ای تاثیرگذار در حیات شهر تبدیل شده است. به همین جهت این پژوهش تلاش دارد به &zwnj;منظور ارتقاء هویت و ایجاد هویتی سازگار با محیط فرهنگی امروز، رابطه موجود در حوزه منظر شهری و نمای بناها را ریشه&zwnj;یابی کرده و پس از تحلیل مفاهیم کلیدی برای امکان&zwnj;سنجی نزدیک شدن به هویتمندی در این فضا به تدوین مدلی نظری با معیارهای کاربردی جهت هماهنگی منظر شهری تهران و نمای خیابان&zwnj; بپردازد. این پژوهش پیرو این سوالات که<span style="mso-spacerun: yes;">&nbsp; </span>چگونه می&shy;توان معیارهای هویت&shy;زا در نمای بناها در منظر خیابان ولیعصر تهران را تشخیص داد؟ و درجه تغییر برای هر پارامتر هویت&shy;زا در نمای بناها در منظر خیابان چگونه است؟</span> <span dir="RTL" lang="AR-SA" style="font-size: 12.0pt; line-height: 120%; font-family: 'B Nazanin'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">شکل گرفته است. برای رسیدن به پاسخ ابتدا به تحلیل منابع کتابخانه&shy;ای و بررسی عوامل موثر در نماهای با هویت پرداخته شد، سپس برای سنجش عوامل بدست آمده به تحلیل بناهای موجود در خیابان ولیعصر پرداخته شد. </span><span dir="RTL" lang="FA" style="font-size: 12.0pt; line-height: 120%; font-family: 'B Nazanin'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: FA;">روش مطالعه موردی کیفی و کمی برای به دست آوردن اطلاعاتی در مورد تغییر شکل نمای بناها در طول زمان انجام شده است. این روش با مطالعه کیفی تصاویر متعدد وپرسشنامه تخصصی به منظور مقایسه و ارائه تعمیم، درک عمیقی </span><span dir="RTL" lang="AR-SA" style="font-size: 12.0pt; line-height: 120%; font-family: 'B Nazanin'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">از تبیین راهکارهایی برای ارتقا هویت در معماری معاصر تهران ارائه می&shy;دهد. در نهایت مقایسه یافته&zwnj;های کمی و کیفی، صحت یافته&zwnj;ها را تایید کرد و نتایج کیفی سطح شباهت و تنوع نماها را نشان داد و میزان تغییر را برای پارامترهای اصلی مطالعه توضیح داد. در انتها با استفاده از مولفه&shy;های هویت ساز که در مدل نظری این تحقیق به<span style="mso-spacerun: yes;">&nbsp; </span>آن اشاره شد راهکارهایی جهت هویت&shy;بخشی به نماها در منظر شهری پیشنهاد شد</span></p> http://journalie.ir/ar/Article/Download/46282