TY - JOUR AU - Vaisi, Saeid AU - mohamadi, esfandyar AU - sharafi, vahid TI - The Effect of Strategic Innovation on Customer’s Willingness to Buying: The Moderator role of Innovation Capabilities JO - Journal of Innovation and Value Creation VL - 6 IS - 12 SP - 81 EP - 98 PY - 2019 DO - ER -